This week we were challenged to create a print advert or audio advert for the radio. After talking and discussed about it, we finally thought that could be easier to create a print one, as nobody knew how to do a good audio one.
We decided to focus on a print advert of Apple. The main idea of the project was not to sell a specific product, just sell the brand. We investigated about it and we learnt that 'sell and reinforce the idea of a brand it calls branding.
In our add, we wanted to show to our audience that Apple is changing, improving and adapting through the years, always trying to offer the best quality to the target. We represented that with and old Macintosh computer with the newest Macbook Pro.
That was an interesting challenge for this week and we really loved creating it. Also we didn't know each other and was really nice to meet each of us and work together for the first time.
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